Social Media Marketing

Course details

Price: £25

No added VAT.

We offer bundles for online courses to help you train and save money in the process. Check below to see if your course could be eligible for a bundle saving.

About the course

This online course examines the main social media platforms and their use as marketing tools. In particular, we’ll look at Facebook, Instagram, LinkedIn and Twitter. We’ll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an ‘influencer’. We’ll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms. You’ll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We’ll show you how to create a Social Media Policy and use social media for internal communications. You’ll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company. Online security is crucial and we’ll cover the basic aspects everyone needs to know. Finally, you’ll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.

All prices exclude VAT.

Businesses that need access to multiple courses can access such packages here.

*The time indicated is representative and can vary from person to person.

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